The Week in Review | Enniful’s eye, Stylitics insights, Fashion film faux pas

The Week in Review, May 21 - 25, 2012

Edward Enninful (The Creative Class)
“What we all aim for is to make it more approachable, but that doesn’t mean low end,” said Edward Enninful, who, as style and fashion director of W, is a critical part of the international A-team that’s been tasked with transforming the iconic Condé Nast magazine.”

Stylitics (Elevator Pitch)
“The fashion technology scene continues to explode, and one of the epicentres of activity is New York City. Following in the footsteps of Gilt Groupe, Moda Operandi and Warby Parker, Stylitics is a New York-based fashion technology start-up founded by Rohan Deuskar and Zach Davis.”

Are We Failing to Fulfill the Potential of Fashion Film? (Op-Ed)
“There are so many missed opportunities in the way fashion, as an industry, is currently approaching video content, from planning to production to distribution. Is it really a surprise that the results are often less than spectacular?”

What the Chinese Want (WSJ)
“The rise of microbloggers, the popularity of rock bands with names like Hutong Fist and Catcher in the Rye, and even the newfound popularity of Christmas all seem to point toward a growing Westernization… Consumers in China aren’t becoming ‘Western.’ They are increasingly modern and international, but they remain distinctly Chinese.”

Spain’s got talent (Telegraph)
Stuart Vevers and Lisa Montague, the British duo who set Mulberry on the road to global superstardom, have taken their recipe to Loewe, the luxury heritage brand based in Madrid. Will it taste as sweet?”

The Future of Armani (WSJ Magazine)
“Few people in the fashion world are as entwined with their brands. In most companies, a creative director designs and an executive manages. Armani does both. Many important designers, including Karl Lagerfeld and Marc Jacobs, work under contract for brands that aren’t their own. Armani hasn’t designed for anyone else in more than 30 years.”