Vintage couture, Winning with Weibo, Myntra money, Uniqlo’s mass pinning, Viva Fashion

Givenchy Haute Couture Autumn 2012 | Source: Trend Oracle

Vintage for Today? (IHT)
“‘New vintage — for today,’ said Mr. Lagerfeld, referring to a flow of high-waisted, wide pants that might have come from hazy photographs of a mademoiselle in Deauville but were, in fact, invented in one of the designer’s gouache drawings”

Fashion Industry Aims To Corner the Chinese Market With Weibo (Fashionista)
“If you’ve heard of Weibo, you’ve probably heard it described as “Chinese Twitter.” The Chinese microblogging platform, which is more interactive and has more features than Twitter and is thus considered more of a hybrid of Twitter and Facebook, is extremely popular in China, boasting over 250 million users.”

Accel, Tiger to pump $25m more into Myntra (The Times of India)
“Facebook investor Accel Partners and Tiger Global Management are making a fresh investment of $25 million in fashion e-tailer Myntra as they ramp up stakes in Indian e-commerce startups chasing the young internet savvy consumer.”

Uniqlo Mesmerizes Pinterest Users With Mass Pinning (Brand Channel)
“Japanese clothing brand Uniqlo just tried something a little different on Pinterest: a social marketing/branded content campaign, the “Uniqlo Dry Mesh Project,” that aimed to cut through ‘scrolling slumber’ with a simultaneous pinning event (some might say hacking) that animate the images in real time to catch users’ attention on the social scrapbooking site.”

Adding ‘Classic’ to Latina Style (NY Times)
“Carmen Ordonez is no champion of modish extremes. In a photo gallery on Viva Fashion, her four-year-old blog, she wears innocuously pretty frocks with mainstream labels or, on occasion, T-shirts and shorts as easy on the budget as they are on the eye.”