Kid luxe, Bergdorf’s digital journey, SuperGroup co-founder exits, Instagram effect, Erin O’Connor

Burberry Childrenswear Autumn/Winter 2012 | Source: Burberry

Rich toddlers draw fashion designers’ eyes (Business Week)
“Top fashion designers are pushing more expensive duds for the increasingly lucrative affluent toddler demographic. This fall, Oscar de la Renta, Dolce & Gabbana, and Marni launched collections for the pint-sized.”

Bergdorf Goodman’s Online Push (WWD)
“The retailer’s digital journey began with YouTube in 2007, followed by Facebook and Twitter in January and December of 2009, respectively. In the three years since, it’s amassed 163,000 ‘likes’ on Facebook, nearly 125,000 followers on Facebook and 108,000 Instagram followers — and a very engaged audience.”

Superdry fashion group’s co-founder quits (Reuters)
“SuperGroup, owner of the Superdry fashion brand, was dealt another blow when the co-founder of the business, Theo Karpathios, abruptly quit ‘to take on new challenges’.

More Brands Joining Instagram And With Good Reason (Reuters)
“Perhaps it’s the ‘Pinterest Effect’ – the social media network that is all about the visual side of life, but more and more brands, especially the big boys on the brand block, are joining Instagram.”

Model Slash: Entrepreneur Erin O’Connor (Style.com)
“Erin O’Connor needs no introduction. After a nearly two-year-long hiatus, the supermodel, who first came on the scene in the mid-nineties and has been a muse to countless industry influencers”