Olympic ambassadors, Condé Nast in Flite, Urban Outfitters surprise, Dafiti investment, Jean Genies

Michael Phelps for Louis Vuitton | Source: Louis Vuitton

Olympians become the new fashion ambassadors (The Guardian)
“Their Olympic glory may now be over, but the stars of London 2012 are enjoying a new spotlight – as fashion’s latest darlings… Fashion and sport alliances look likely to continue in this vein in the aftermath of London 2012.”

Condé Nast Invests in Digital Advertising Company Flite (Media Decoder)
“The company will go from being a client of the digital advertising company Flite to owning about 11 percent of it. Flite provides cloud-based advertising technology that allows marketers to change the text and images of digital ads in real time.”

Urban Outfitters beats as styles work with shoppers (Reuters)
“Clothing retailer Urban Outfitters Inc’s quarterly results handily beat Wall Street expectations as its namesake store attracted more shoppers, sending its shares up 17 percent after the bell.”

JP Morgan to invest $45 mln in Brazilian online retailer Dafiti (Reuters)
“Brazilian online fashion retailer Dafiti said on Tuesday that it would receive $45 million from J.P. Morgan Asset Management in a cash-for-equity deal that underscores investors’ appetite for the country’s fast-growing Internet market.”

Diplomas for Jean Genies (IHT)
“ Those who doubt that Amsterdam is a bright star in the global denim firmament should have taken a wander last month through the ‘Blueprint’ section of Modefabriek, the biannual Amsterdam fashion fair.”