Geometry trend, Turkey’s fight for prestige, Burberry on top, Digital impetus, Hellen Van Rees

Louis Vuitton Spring/Summer 2013 | Source: Nowfashion

A Game of Checkers (IHT)
“The Louis Vuitton show hit its graphic target on Wednesday, marking a sparky and spectacular moment on the last day of the monthlong international season. The show underscored one of the strongest themes for summer 2013: geometry, redrawing in straight lines the shapely female body.”

Turkey fights for a new prestige (FT)
“The story of Turkey today is of a country seeking new customers and new prestige for its products, even as it tries to defend lower end goods from cheaper Asian imports.”

Burberry Again Tops Digital Rankings (WWD)
“The U.K.-based brand has nabbed the top ranking for the second consecutive time in New York University think tank Luxury Lab’s, or L2’s, fourth-annual Digital IQ Index, ranking fashion brands according to their online competence.”

Fashion weeks have gone digital, so what? (The Guardian)
“Digital can be a catalyst for luxury brands to increase engagement with their customers and facilitate a more personalised and responsive customer service. But this can only happen if labels and houses view the incorporation of technology with the same gravity and stringency they’d apply to the same decisions they make when approaching a new collection.”

Rise: Hellen Van Rees (Dazed Digital)
“Tweed may be an unlikely material of choice, but for Hellen Van Rees it represents a wonderland of innovation – and success. One season on from her Central Saint Martins graduate show, the designer last week triumphed in the hyped Vauxhall Fashion Scout Ones To Watch.”