Week in Review | The Season that Was, Byronesque launches, Acquiring customers, Brazil’s fashion calendar

Week in Review October 8-12

Spring/Summer 2013 | The Season That Was (Intelligence)
“Whereas previous fashion seasons were dominated by designer departures, meltdowns and final exits, this season the narrative focused on two of the fashion world’s most celebrated designers, Raf Simons and Hedi Slimane, and their respective ready-to-wear debuts at two of the industry’s most important houses, Christian Dior and Yves Saint Laurent.”

Byronesque Launches With ‘Farfetch for Vintage’ Model (BoF Exclusive)
“Today, curated online marketplace Byronesque is set to launch with the aim of connecting consumers across the world with a carefully edited selection of designer vintage from a growing network of specialised boutiques…”

Finding Your M.O. | Part 9: Acquiring Customers (Education)
“When our website went live, we all stood around a desk watching Lauren Santo Domingo, my co-founder and partner at Moda Operandi (M’O), and I ceremonially make the first two purchases.”

Global Briefing | Brazil’s Changing Fashion Calendar (Global Briefing)
“Effective this month, Luminosidade, the company that organizes São Paulo Fashion Week and Fashion Rio — previously held, back-to-back, in January and May/June of each year — is preponing its events, staging Autumn/Winter in October-November and Spring/Summer in March-April, not long after the close of the four main fashion weeks.”

Chanel’s Little Black Jacket: How Chanel split the fashion atom (Telegraph)
“That innocuous cardie turned out to be fashion’s equivalent of the atom. And Coco split it. First, she took its pockets, which were perfectly positioned far enough down the front panels to encourage a woman to thrust her hands in them confidently, and placed them in corresponding places on jackets. Prior to Coco, women did not thrust, and pockets were for show – at least they were in the bourgeois wardrobe.”

Two Years After Entering Market, Yoox Launches Chinese Site (Jing Daily)
“Two years after entering the China market with the launch of emporioarmani.cn, this week Milan-based designer discount e-commerce site Yoox launched a new Chinese site, Yoox.cn.”

PPR nears sale of Redcats catalogue arm (FT)
“PPR is to announce the sale of all or part of its Redcats catalogue business before the end of the month, moving closer to its goal of becoming a pure clothing and accessories company.”