Branding Dita, Radical LVMH rumours, Reinventing retail, Couture maestro, Androgynous models

Dita Von Teese by Emily Berl | Source: NY Times

The Branding of Dita Von Teese (NY Times)
“Certainly she has bewitched the fashion world, gathering admirers like Christian Louboutin, Marc Jacobs (whose front row she has graced) and Jean Paul Gaultier, on whose runway she once performed an exotically elegant strip tease. She has appeared in a MAC cosmetics Viva Glam campaign. Her act, provocative in an airbrushed sort of way, has emboldened Cointreau, the upscale spirits brand, to name her its global ambassador.”

Bernard Arnault: Is the wolf in cashmere set to quit drink? (Independent)
“It is a sprawling luxury goods empire that straddles some of the world’s best-known designer brands, including Christian Dior, Louis Vuitton and Bulgari jewellery. But could Bernard Arnault, France’s richest man, known because of his smart deal-making as “the wolf in cashmere”, be about to radically restructure LVMH? An LVMH spokesperson said  “these are both themes that crop up every few years. They are without foundation.””

Gilt Groupe: Big data, mobile, and social media to reinvent shopping (McKinsey)
“Gilt Groupe, a global fashion flash etailer, provides instant insider access to today’s top designer labels and has grown to a half billion in sales since its founding. Co-founder Alexis Maybank, author of By Invitation Only: How we Built Gilt and Changed the Way Millions Shop, talks about how they did it.”

The Last Emperor: Inside the crazy world of Valentino (Independent)
“To his fashion disciples, he’s the Last Emperor. Others know him as the maestro of Italian couture. But there is far more to the celebrated designer Valentino than the masterful creations…”

Androgynous models who ignore the gender rules (Guardian)
“Cheekbones, check. Pout, check. Whippet-thin body, check. At first glance the latest crop of models don’t seem like they stray from the fashion business’s usual beauty rules, but look closer and it’s clear something has shifted on the catwalks.”