Week in Review | Against Fast Fashion Collaborations, Joe Fresh’s approach, Leutton Postle

Week in Review November 12-16

Op-Ed | Making The Case Against Fast Fashion Collaborations (Opinion)
“These underlying commercial motives are often obscured, however, by a ubiquitous but pernicious phrase: ‘the democratisation of fashion.’ Whoever coined the term is surely the marketing genius of the 21st century. On the face of it, who can argue that ‘the democratisation of fashion’ isn’t a good thing?”

Joseph Mimran’s Fresh Approach (Intelligence)
“Joe Fresh is Loblaw’s most well-known proposition and has since expanded from adult apparel into additional product categories like childrenswear and beauty, both of which are top performers. And although, Loblaw (which generated over $30 billion in 2011 sales revenue) does not break out financials for Joe Fresh, analysts say the brand is close to doing $1 billion in annual sales. But how has Joe Fresh, which began life as a private-label supermarket brand, been able to achieve such striking success?”

Bubble and Speak | Leutton Postle (Emerging Designers)
“In their grand tradition of picking up the work of young fashion graduates right from the beginning, iconic London boutique Browns made a beeline for Jenny Postle’s patchwork mayhem. Then, after graduation, Postle joined up with fellow Saint Martins classmate Sam Leutton to form Leutton Postle…”

How Zara Grew Into the World’s Largest Fashion Retailer (NY Times)
Inditex is a pioneer among ‘fast fashion’ companies, which essentially imitate the latest fashions and speed their cheaper versions into stores. Every one of Inditex’s brands — Zara, Zara Home, Bershka, Massimo Dutti, Oysho, Stradivarius, Pull & Bear and Uterqüe — follow the Zara template…”

Fashion Weighs a Deeper Investment in Africa (IHT)
“Designers from Vivienne Westwood to Jean Paul Gaultier have long drawn on the vibrancy of African culture in their clothing lines. But now the industry is taking a tentative look at whether it makes sense to put down larger stakes as the African economy begins to take its place alongside the world’s other promising emerging markets.”

Tory Burch’s Ex Factor (Vanity Fair)
“In a brief eight years, Tory Burch has become one of fashion’s biggest names, the golden girl with the golden brand. Is it thanks to, or in spite of, her former husband Chris Burch, who has launched his own, Tory-esque line of shops, C. Wonder, while still sitting on her company’s board?”

Victoria’s Secret Channels Mad Men Into Hottest Limited (BusinessWeek)
“Limited Brands Inc. Victoria’s Secret is thriving using a marketing strategy that seems more Mad Men-era than from the age of Twitter. While other big brand retailers try to hone their social- media skills, the intimate-apparel chain is creating excitement with a network TV holiday fashion show featuring young women wearing Swarovski crystal-decorated lingerie strutting down a runway in six-inch heels.”