Chait’s magic touch, Burberry transformation, Fashion flu, Acquisition impact, Louise Wilson

Greg Chait by Debra Scherrer | Source: The Elder Statesman

All He Touches Turns to Cashmere (NY Times)
“Greg Chait, the designer of the Elder Statesman, is not someone you would expect to be named the class of 2012’s most likely to succeed. He is laid back in the way that comes from living in Southern California, where he works in a sunny studio in Culver City. His defining feature is a bushy black beard that could easily contain a pair of knitting needles. Ask him how he got his start in fashion, and he replies, ‘It was an accident.’”

Turning an ageing British icon into a global luxury brand (HBR)
“Even in a burgeoning global market, Burberry was growing at only 2% a year. The company had an excellent foundation, but it had lost its focus in the process of global expansion. In luxury, ubiquity will kill you – it means you’re not really luxury anymore.”

Illness Walks the Runway (NY Times)
“But with this season’s flu panic, the fear is approaching hysteria. Stressed-out designers recoil in horror if someone coughs within earshot. Frail models shiver their way between fittings, terrified someone will spy their runny noses. And frenemies everywhere are reconsidering the wisdom of the double-cheek kiss, the standard greeting of the global fashion tribe. Air kissing seems safe for now.”

How social media is changing fashion acquisitions (FT)
“The classic theory in favour of the new old is name recognition, especially in emerging markets; that even if a brand has been off the radar for a while, somewhere in our fashion memory it still exists, and hence whomever owns it has a head start in the consumer attraction process.”

An Intellectual Fashion | Louise Wilson (AnOther)
Louise Wilson OBE is unanimously acclaimed as the most extraordinary and the most demanding of all figures teaching fashion. Head of the Fashion MA Course at Central Saint Martins, the list of designers she has trained is legendary: from Alexander McQueen and Hussein Chalayan to Giles Deacon, Roksanda Ilincic, Christopher Kane and Marios Schwab, almost all the elite of British fashion design came under her scrutiny and her criticism.”