Week in Review | BoF’s Seed Round, Lucy Yeomans, Ostwald Helgason’s Journey, The Fashion Circus

BoF editor-in-chief Imran Amed recaps the week’s top developments in the business of fashion.

LONDON, United Kingdom – We’ve had a lot on our plates here at the BoF offices. The week began with a bang: the launch of our new website, which employs the principles of responsive design, and the announcement of our seed investment, led by Index Ventures. We published a letter explaining these moves and our vision for the future to the BoF community. And as our news spread, the community responded with great enthusiasm! Going forward, we will take an iterative approach to the website, improving the user experience as we go, so please send us your feedback.

In terms of content, we sat down with Lucy Yeomans to discuss her transition from Harper’s Bazaar (UK) to digital dynamo Net-a-Porter, where she is now editor-in-chief, and her vision for the future of editorial. Following a late-night chat with Ingvar Helgason at a dinner party, we seized on the opportunity to tell the inspiring story of Ostwald Helgason’s journey from false starts to a prominent position on the global fashion radar. We also broke down the fashion blogosphere’s reaction to Suzy Menkes‘ much-discussed ‘Fashion Circus’ piece — and got to know one of its leading lights, the inimitable Ms Garance Doré.

In other news, investment analysts predicted that LVMH would begin to snap up independent luxury brands like Burberry and Tiffany to sustain its growth. Prada reported strong results, with 29 percent year-on-year growth in sales, and London’s emerging designers impressed Cathy Horyn with their commercially creative designs. But, as the Financial Times reported, new brands are also sprouting up far way from the established centres of fashion. Havaianas, the globally-known beachwear brand from Brazil, is a case study for how to project local lifestyle and culture through clever advertising, communication and business models.

Enjoy the weekend, and our new BoF website.

Imran Amed, Editor-in-Chief