Let’s Show the World that Fashion is Serious Business

BoF has been nominated for a Webby Award alongside some of the world’s most prestigious online business publications. Support us with your vote and help show the world that fashion deserves to be recognised as a serious global business.

People's Voice Awards for Best Business Blog | Source: Webby's

LONDON, United Kingdom — When I first started writing BoF from my sofa back in 2007, one of my main motivations was to demonstrate that fashion is a serious business. Having immersed myself in the industry in the preceding months, the magic of the fashion industry was simply fascinating to me. Where else could one find such dedicated, creative and hard-working people with a shared passion for their work? What other industry creates products that incite such passion? And which industry accepts and celebrates a cast of characters as colourful, diverse and entertaining as ours?

The short answer? No other industry.

Unfortunately, fashion is portrayed in much of the mainstream media as a superficial industry composed of champagne-swilling flakes who have nothing better to do than to gossip and snicker. This is the result of years of so-called ‘reality’ television programmes and endless articles in the news media that focus on the industry’s surface gloss, rather than the hard work and passion that precious few insiders actually get to see.

Globally, fashion is a $1.5 trillion dollar industry. It employs millions of people. And while those of us working in fashion may not be changing the world, we do make important contributions to the global economy and impact the daily lives of billions of people around the world.

So when the International Academy of Digital Arts & Sciences informed us today that BoF has been nominated for a Webby Award (sometimes known as the ‘Oscars’ of the Internet) alongside other leading business blogs, including Mashable, All Things Digital, Business Insider and The Atlantic, we were really chuffed!

Being nominated  is a huge honour for us. But winning the Webby’s ‘People’s Voice Awards’ would underscore, perhaps more than anything, that fashion deserves to be recognised as the serious business that it is. Whether we win or lose will depend on harnessing the power of our community (namely all of you!) to show support for what we are doing here at BoF every single day. If you value the content and discussion we are helping to spark here, and you think fashion deserves to be seen a serious global business, then we’d love your help!


1. Vote for BoF in the Webby Awards by clicking here

2. Share the news of BoF’s nomination on your Facebook, Twitter, Tumblr and LinkedIn accounts

3. Email your friends, colleagues and peers to join our campaign to show the world that fashion is a serious business

We are grateful, as always, for your continued support.

Yours sincerely,

Imran Amed, Founder and Editor-in-Chief

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Post a Comment


  1. So exciting! Congratulations on the nomination!

    S C from Oakland, CA, United States
  2. The film industry. The music industry. The art industry (yes, it is an industry now). Share your passion for the fashion industry, but let’s not get too carried away. But of course I will vote for BOF. Great job you do.

    Baby Fritz from Manchester, Manchester, United Kingdom
  3. I’ve worked in the luxury industry for over 10 years and the reaction from people was always ‘how glamorous’, not realising that we in fact work as hard and competitively as any other industry out there, if not harder, to maintain that glamorous reputation our products have. Congrats on the nomination BoF, truly deserved!

    Shirine from Beirut, Beyrouth, Lebanon
  4. Congrats!!!

    Julia from Vigo Di Fassa, Trentino-Alto Adige, Italy
  5. Good luck! Always enjoy your articles.

    Arabella Bianco from Chislehurst, Bromley, United Kingdom
  6. You need to add the retailers in there as part of the fashion community they play a huge role and are going out of business daily – the independent boutiques that is. My take is that the re-sellers and the ‘throw-away’ producers have cheapened the industry. Fashion isn’t about pride and art it is about who has the best sale, how many $4 items you can find in a re-seller store. When I say re-seller I mean the outlet stores, such as WInners in Canada’s case and the Nordstrom racks etc of the world. They cheapen the value of designers and fashion by telling consumers the article was never worth $400+ – when we can sell it for $4. Ask any retailer – everyone is just ‘looking’ these days – for the lowest price – which absolutely means they see no value in it. The designers contribute to that attitude by allowing it to happen. AND, the biggest offender are fashion mags that are mainly full of advice on how to dress like they support designers by shopping at the local grocery store or Wal-Mart. I stopped buying those mags to not show support for their foolishness. My take on this. You have to earn respect as an industry not take it for granted.

    Edith Wenzel from Calgary, AB, Canada
  7. Congrats on dis big one buh I think I buy Edith Wenzel’s idea. Fashion indeed is great and interesting especially when hardwork is put into it,it’s also good to remember that all the hardwork and pretty designs come to naught if they can’t get to the target market and for real the fashion world is lackin behind and need to add up hands in the retail aspect.

    Jane Nwaorehu from Nigeria
  8. Congratulations and good luck! I enjoy reading your articles.

    Eva / Fashion Studio Magazine from Lesser Poland Voivodeship, Poland
  9. Congratxxx. Please keep on doing ! I do enjoy so much your articles, so astute & helpfull for my job in the industry. Thank you,
    Yours sincerely,

    FEC from Bangkok, Bangkok, Thailand
  10. As a Fashion Professional of 13+ years in the luxury industry, the focus from people is the end result.(i.e., a garment, accessory, shoe, etc.,) It takes a creative, thought provoking, individual who is inspired from tangible and intangible influences. This industry is comprised of hard-working, dedicated, passionate individuals who are constantly perfecting their craft. Imagine this, what you are currently wearing was a “thought.” Congratulations on the nomination!

    Sonya Jennings from Chesterfield, MO, United States