LONDON, United Kingdom — When I first started writing BoF from my sofa back in 2007, one of my main motivations was to demonstrate that fashion is a serious business. Having immersed myself in the industry in the preceding months, the magic of the fashion industry was simply fascinating to me. Where else could one find such dedicated, creative and hard-working people with a shared passion for their work? What other industry creates products that incite such passion? And which industry accepts and celebrates a cast of characters as colourful, diverse and entertaining as ours?
The short answer? No other industry.
Unfortunately, fashion is portrayed in much of the mainstream media as a superficial industry composed of champagne-swilling flakes who have nothing better to do than to gossip and snicker. This is the result of years of so-called ‘reality’ television programmes and endless articles in the news media that focus on the industry’s surface gloss, rather than the hard work and passion that precious few insiders actually get to see.
Globally, fashion is a $1.5 trillion dollar industry. It employs millions of people. And while those of us working in fashion may not be changing the world, we do make important contributions to the global economy and impact the daily lives of billions of people around the world.
So when the International Academy of Digital Arts & Sciences informed us today that BoF has been nominated for a Webby Award (sometimes known as the ‘Oscars’ of the Internet) alongside other leading business blogs, including Mashable, All Things Digital, Business Insider and The Atlantic, we were really chuffed!
Being nominated is a huge honour for us. But winning the Webby’s ‘People’s Voice Awards’ would underscore, perhaps more than anything, that fashion deserves to be recognised as the serious business that it is. Whether we win or lose will depend on harnessing the power of our community (namely all of you!) to show support for what we are doing here at BoF every single day. If you value the content and discussion we are helping to spark here, and you think fashion deserves to be seen a serious global business, then we’d love your help!
HOW TO TAKE ACTION:
1. Vote for BoF in the Webby Awards by clicking here
2. Share the news of BoF’s nomination on your Facebook, Twitter, Tumblr and LinkedIn accounts
3. Email your friends, colleagues and peers to join our campaign to show the world that fashion is a serious business
We are grateful, as always, for your continued support.
Imran Amed, Founder and Editor-in-Chief