LONDON, United Kingdom — London has always made waves in the fashion industry for its talented young designers, but these young talents are part of a much wider, rich ecosystem that gives the city its creative edge. From fashion stylists who work with the world’s biggest pop divas to behind-the-scenes photographers who help to transmit London’s creative energy, this week we caught up with ten of the top young London creatives who are shaping the future of fashion.
Over in Paris, we sat down with another rising creative talent, Alexandre Mattiussi, designer of the menswear line Ami that has been attracting global attention for its excellent quality at affordable prices. We learned why Mr Mattiussi settled on this strategy, and how he goes about executing on it.
Moving from upstarts to the establishment, BoF also sat down with Fabien Baron, possibly the industry’s most well-known and admired art director. Like successful people everywhere, Mr Baron attributed his success to the great mentors and teachers he has had over the course of his illustrious career. We were fortunate to have him share those lessons with us, and with all of you. It made for a useful and inspirational read.
Miuccia Prada is another one of the fashion world’s most respected creative talents, operating at the very top of her game. But Mrs Prada is also working at the heart of a business that also continues to perform very well financially, even while others including LVMH and PPR are beginning to see their sales growth slow, particularly in China where many luxury brands have been sourcing much of their momentum in recent years. We analysed the magic behind Prada’s astounding financial performance.
In India, another country with a supposedly burgeoning luxury market, things seemed a little more complicated than that on the ground when I visited last week. Though brands continue to grow their retail and PR presence, and the economic fundamentals seem sound, the business leaders I spoke to were waiting with bated breath for next year’s election, which could bring in a new government that helps to ease the costs and complexity of doing business on the subcontinent, which up until now has failed to bear real fruit for luxury brands.
With a slowing market in China and ongoing complications in India, perhaps it’s a smart move on Harrods part to find new ways to entertain and inspire its clientele, many of whom come from abroad. We examined the results of Harrods’ latest mega-collaboration — this time with Dior — which according to both partners has far exceeded their expectations. A little retail entertainment can go a long way in exciting and delighting consumers.
And finally, I want to thank all of you for supporting our campaign to win the public vote for the Webby Award in the best business blog category. We had an overwhelming response to the campaign, and are grateful to each and every one of you for supporting us. From Scott Schuman and Garance Dore to Tory Burch, Phillip Lim, Proenza Schouler and Peter Som, and scores of other friends from around the world of fashion, we certainly achieved our goal of showing that fashion is a serious business. Now, lets see if we have won the public vote. The results will be announced next week!
Thanks again and have a great weekend.
Imran Amed, Founder & Editor-in-Chief
How Alexandre Mattiussi Found His Formula (Intelligence)
Behind Prada’s Astounding Results (Intelligence)
Looking Back at Dior’s Mega-Sized Harrods Pop-Up (Intelligence)