LONDON, United Kingdom — The week started with a bang when BoF released an exclusive excerpt from newly launched System magazine of the first published interview with genius designer Nicolas Ghesquière following his shock exit from Balenciaga. Rarely have we seen a piece of content create such an instantaneous and lasting reaction throughout the week. It continues to be widely read and widely referenced around the world and has certainly helped to put System on the fashion map. Thanks again to Jonathan Wingfield and the System team for sharing it with us, so we could share it with all of you.
But there was more on the BoF playlist this week than just Mr Ghesquière. While the premium denim market has, according to some reports, been stagnating since the global economic crisis, we investigated the rebound that is beginning to gain steam. As more than one commenter pointed out, the timing of the article coincided with the surprising news of a European Union tariff hike, from 12 to 38 percent, on women’s denim made in the USA, which may be a boon for European brands but certainly adds a hurdle for American brands as they navigate the ever-changing denim market.
My favourite quote of the week goes to Vera Wang, profiled in our ongoing First Person series, which chronicles the personal and professional journeys of the most talented designers working in fashion today. Ms Wang likened the resilience it takes to be a successful designer to her first love, figure skating: “When you fall down — which you have to [do] if you want to learn to be a skater — you pick yourself right up and start again. You don’t let anything deter you. Oddly enough, it’s strangely like fashion — you have a limited amount of time in which to get a point of view across.”
In the world of Fashion 2.0, we got some great insight on two forces that are bound to shape the fashion industry in the years to come — and perhaps more quickly that one might expect.
‘Big data,’ a buzzword that has been making its way through Silicon Valley over the past few years, has hit the mainstream. We talked to Viktor Mayer-Schönberger and Kenneth Cukier, authors of Big Data: A Revolution That Will Transform How We Live, Work and Think, to understand the forces at play and the implications for fashion.
We also explored an emerging technology trend that the fashion industry has, for the most part, largely ignored: the rise of wearable devices. As Vikram Kansara pointedly wrote, “it’s time for fashion and luxury brands to take the space seriously, or risk losing highly lucrative real estate on the emerging battleground of the human body.”
And from around the world, we brought you reports on Brazilian fashion’s identity crisis, a compelling op-ed on the need to re-make ‘Made in France,’ as well as an insider look into the prestigious Festival International de Mode et de Photographie à Hyères.
That’s all for now, plenty of great articles to sink your teeth into over the long weekend here in the UK. We’ll be back in action on Tuesday.
Imran Amed, Founder and Editor-in-Chief