The China Edit | Andrew Keith of Lane Crawford, Tiffany’s Growth Plan, Chow Tai Fook’s Mass Appeal, Chicago Outlet

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

Tiffany holiday campaign | Source: Tiffany & Co

CEO Talk | Andrew Keith, President, Lane Crawford (The Business of Fashion)

“As China’s market for luxury goods slows, impacted by decelerating economic growth, a government anti-corruption drive and increasingly discerning shoppers, Lane Crawford, founded in 1850, continues to dominate the landscape. With $700 million in revenues in 2012 (up 23 percent from the previous year) and revenue for the current financial year projected to exceed $1 billion, Lane Crawford is by far the largest luxury department store chain in the Greater China region and one of the largest in the world.”

Tiffany Plans to Raise Its Profile in China (The Wall Street Journal)

“In the U.S., the sight of a little blue Tiffany box can make the difference between a humdrum evening and a night to remember. In China, it’s just a box. Tiffany & Co. hopes to change that. To make its image register better with consumers, the jewelry retailer plans to boost investment in China next year, spending more on marketing here than in any other market, said Tiffany Chairman and Chief Executive Michael Kowalski. Tiffany blue will start appearing on store facades and in-store signage will be bigger, he said.”

China’s Biggest Jeweler Sees Gold in the Masses(Reuters)

“The world’s most valuable jewellery retailer Chow Tai Fook, which counts Cartier and Tiffany & Co as competitors, is on a quest to conquer the hearts of China’s future big spenders. Its weapons of choice: Hello Kitty and Winnie the Pooh. Superman and the Angry Birds team also feature in Chow Tai Fook Jewellery Group’s range of fashionable, and affordable, pieces which the company hopes will win over the millions of Chinese who live outside major cities but who are reaping the benefits of a rapidly growing economy and who remain enamored by the gleam of gold.”

Fashion Outlets of Chicago Caters to Chinese Tour Groups (Crain’s Chicago Business)

“Since 2007, when China relaxed tourism restrictions to the U.S., American malls have been flooded with group tours looking to scoop up Western brands and luxury items. Chinese visitors to Chicago have increased more than 250 percent since 2004 to 120,000 people last year—but that’s still a small chunk of the 1.5 million Chinese who visited the U.S. in 2012. The Fashion Outlets, which opened in August in Rosemont, a stone’s throw from O’Hare International Airport, is trying to increase Chicago’s share.”