Fashion Panel Talks Omni-Channel Retail at DLD 2014

Imran Amed discusses omni-channel retail strategies with Paula Reed of Mytheresa.com, Chris Kyvetos of Sneakerboy and Ulric Jerome of Matchesfashion.com at the annual DLD (Digital-Life-Design) Conference.

MUNICH, Germany — Each year, the DLD (Digital-Life-Design) Conference brings together prominent thinkers from the spheres of business, design and technology to enable and promote digital innovation. This year’s three-day event, held in Munich, included panels on the rise of virtual currency Bitcoin, the future of “wearables” and how digital technology is giving rise to new methods of journalism. Featured speakers included Arianna Huffington of The Huffington Post, Hosain Rahman of Jawbone and curator, critic and historian of art Hans-Ulrich Obrist.

BoF’s very own Imran Amed moderated a panel discussion on the rise of omni-channel retail strategies, designed to integrate online and offline platforms and offer consumers a more joined-up, seamless shopping experience, while generating advantages for businesses. He was joined by panelists Paula Reed, formerly the style director of Grazia (UK) and fashion director of Harvey Nichols, who is now creative director of fashion e-tailer Mytheresa.com; Chris Kyvetos, the founder of next-generation luxury sneaker retail concept Sneakerboy; and Ulric Jerome, the chief operating officer of Matchesfashion.com.

To see the full discussion, watch the video above, courtesy of DLD.