Bits & Bytes | Nordstrom In Talks To Buy Trunk Club, Tory Burch and FitBit

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

A sample 'trunk' from men's shopping service Trunk Club | Source: Trunk Club

Nordstrom in Talks to Buy Trunk Club, a Men’s Personal Shopper Service (Recode)
“The Seattle-based, high-end retailer has recently held acquisition talks with Trunk Club, an e-commerce company that offers a personal styling service for men, according to people familiar with the talks. It’s not clear if the talks will result in an acquisition or a strategic investment.”

Tory Burch, Fitbit Join Forces to Make Wearables More Stylish (CBS)
“Burch’s accessory collection is made up of four distinctive pieces, including a brass pendant, a brass bracelet and two artsy silicone bands. Each was designed to house a Fitbit Flex – the rectangular sensor which tracks the number of steps taken by the wearer, the calories they’ve burned and monitors their sleeping patterns.”

Google Glass Creator Sees Future at Amazon (The Financial Times)
“Babak Parviz, who led the development team on Google’s high-tech spectacles, announced his move in cryptic fashion, posting Amazon’s logo on his Google+ page, with the comment “status: super excited.” However, he has so far declined to reveal what projects he will work on at the Seattle-based online retailer.”

Men’s Style Startup Dash Hudson Raises $400K Led By Former Groupon CTO Paul Gauthier (TechCrunch)
“Dash Hudson, a startup aiming to make twentysomething men a little less clueless about style, is announcing that it raised $400,000 in seed funding. More impressive than the amount of funding was who participated — co-founder and CEO Thomas Rankin said the round was led by Paul Gauthier, Groupon’s CTO from 2010 to 2013, as well as founding CTO at search pioneer Inktomi.”

Why We Don’t Talk About ‘Wearable Software’” (Fast Company)
“It’s no surprise that the wearable tech craze is focused on hardware. After all, it’s the device we’re referring to when we say something is ‘wearable.’ But soon these gadgets will become an afterthought. The real impact of computing’s next phase will be to make software wearable.”