LONDON, United Kingdom — This week, Christopher Bailey’s new role at Burberry was thrust into the spotlight, following an investor vote last Friday rejecting a £20 million payout he received as part of a package to keep him at Burberry. It begged the question, asked here on BoF and elsewhere in the fashion media, “What is Christopher Bailey Really Worth?”
In addition to his role as chief creative officer, Bailey had also been appointed chief executive of the largest British luxury brand, where he had played a critical role in the brand’s repositioning and turnaround. Bailey’s new appointment was controversial, and not entirely well-received by investors in the City of London.
But as talent spotter and headhunter Floriane de Saint Pierre pointed out in an interview with trend consultancy K-Hole for 032c, “Today, the question is: who leads a brand? Who creates the brand value? I would answer, undoubtedly, the creative leader, the individual who instinctively understands the spirit of a brand and the zeitgeist. This is true whether the background of the creative leader is design or business. When you understand the spirit of a brand and the zeitgeist, you can lead creatively. This is why the nomination of Christopher Bailey as Chief Creative Officer and Chief Executive Officer of Burberry is extremely interesting, and incredibly smart.”
The full interview with Floriane sparked a lively discussion amongst commenters on Facebook and BoF. Have a read and chime in. What do you think?
Have a great weekend and enjoy our top stories from the week:
What is Christopher Bailey Really Worth to Burberry?
In his new combined role as chief executive and chief creative officer of Burberry, Christopher Bailey has come under fire from investors for his pay package. But what is he really worth to Burberry, and how can he quell the shareholder revolt?
Floriane de Saint Pierre On Creative Leadership
The idea of a creative director becoming a CEO entered the fashion zeitgeist when Christopher Bailey was appointed CEO of Burberry. Today, BoF brings you an in-depth conversation with Floriane de Saint Pierre on creative leadership by trend consultancy K-Hole, from the most recent issue of 032c.
Colin’s Column | Geoffrey Beene, Cultured Visionary
Ten years after the American designer’s death, Colin McDowell reflects on the wisdom and enduring influence of the extraordinary Geoffrey Beene.
Op-Ed | Unmasking Margiela
Last week’s unveiling of Matthieu Blazy as Maison Martin Margiela’s head designer may have seemed like another casualty of the age of Instagram. But our modern over-exposed world is actually not a threat but an opportunity — if luxury brands can manage anonymity the right way, argue Joe McShea and Lucian James.
Op-Ed | Fashion Magazines Are Missing the Mark with Shoppable Content
Fashion magazines need to upgrade their e-commerce experiences and make shopping their content more user-friendly, argues Renata Certo-Ware.
The Three P’s of Lucas Hugh: Product, Positioning, Persistence
With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.
Fashion’s EBay Obsessives
A slew of slick, highly curated sites are aiming to disrupt the business of vintage. But for many fashion insiders, it’s the unpolished and uncurated eBay that continues to make fashion hearts beat faster.
And don’t forget to check out BoF Weekly, a week in review published with Flipboard and updated every Saturday.
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