LONDON, United Kingdom — This week, the fashion industry got caught up in a social media meme that has literally taken over our Facebook, Twitter and Instagram feeds: the #IceBucketChallenge to #WipeoutALS. Everyone from industry heavyweights Anna Wintour and Natalie Massenet to designers including Mary Kantrantzou, Tory Burch and Jean Paul Gaultier joined in the movement, nominating each other to take the challenge.
Our own turn came when Eddie Mullon, chief executive of FashionGPS, nominated BoF to take the challenge too. This afternoon, in the middle of Golden Square, the BoF team took great satisfaction in dousing me with buckets of ice water. In return, of course, we got to nominate some of our friends from around the fashion industry: Indian actor Sonam Kapoor, male model Garett Neff and designer Anya Hindmarch now have 24 hours to take the challenge!
Have a great weekend and enjoy our top stories from the week gone by:
Unfilled Rana Plaza Fund Exposes Fashion’s Lack of Accountability
The unfilled Rana Plaza compensation fund exposes the fashion industry’s inability to hold brands accountable for their actions, even when those actions have disastrous consequences.
Cult Menswear Brand John Elliott + Co Grows on Its Own Terms
John Elliot and Aaron Lavee have managed to grow an initial investment of $30,000 into a fledgling business that’s set to generate revenues in the “seven-figure-range,” propelled by its standout basics and healthy online fanbase.
Jonathan Van Meter and the Age of Celebrity
Debra Scherer speaks to Jonathan Van Meter, a contributing editor at American Vogue, about his professional trajectory and fashion magazines in the age of celebrity.
Men’s Swimwear Market Matures
No longer characterised by 9-inch board shorts and graphics targeting teenagers, the men’s swimwear market is growing and giving rise to a wave of brands with broader lifestyle propositions.
Op-Ed | In Defence of Toms
Acknowledging the limits of its ‘one-for-one’ model, Toms has evolved from a strictly aid-based approach to one that supports wider economic development through job creation and local trade, argues Derek Ruediger.
And don’t forget to check out BoF Weekly, a week in review published with Flipboard and updated every Saturday.
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