Aaron de Mey is a makeup artist from Tauranga, New Zealand. De Mey was named as "One of the Year’s Top Beauty Geniuses" by Elle magazine. He attended the Whitecliffe College in Parnell, Auckland, where he studied fine art. Shortly after, de Mey began working in the New Zealand fashion industry on music videos, Pavement magazine, Levi’s and with Helen Clark, the first female prime minister.
In 1997, de Mey left New Zealand for New York to become a freelance makeup artist. After just three weeks, he landed a job working with model Naomi Campbell for a 1997 cover of i-D Magazine. De Mey was then subsequently hired by François Nars as a freelance make up artist. Around that same time period, he began working with photographer Craig McDean and Edward Enninful (then fashion editor of i-D Magazine) on various fashion publications and advertising campaigns including Vogue Nippon, Jil Sander, and Calvin Klein, among others. By 2000, Aaron had worked with Bruce Weber and Joe McKenna for W and Vogue Italia, editorials as well as with Grace Coddington, Steven Klein and Arthur Elgort for American Vogue.
Lancôme signed de Mey as their international artistic creative director of makeup in 2008. ‘Pink Irreverence,’ his first collection for Lancôme, launched in 2009, inspired by his homeland of New Zealand. De Mey's subsequent work with Lancôme on collections include ‘Declaring Indigo,’ 'Oh My Rose,' 'French Coquettes,' '29 St. Honore,' and 'Ultra Lavande.'
Aaron de Mey has since become a highly regarded makeup artist working with a sizeable roster of noted photographers including Mario Sorrenti, Patrick Demarchelier, Peter Lindbergh, Annie Leibovitz, David Sims, Paolo Roversi, Terry Richardson, Inez van Lamsweerde and Vinoodh Matadin, the late Corinne Day, Alasdair McLellan, Willy Vanderperre, and Tim Walker.
De Mey has also collaborated with fashion designers for advertising and runway clients including: Dior Homme, Comme des Garçons, Prada, Miu Miu, Giorgio Armani, Armani Privé, Emporio Armani, Givenchy Couture, Rick Owens, Haider Ackermann, Vivienne Westwood, Alexander McQueen Menswear, YSL, Armani, Fendi, and Rick Owens, Anna Sui, Marc Jacobs, The Row, and L'Wren Scott.
Aaron de Mey currently lives in New York and is represented exclusively by the Art Partner agency worldwide.