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Acne Studios

This contemporary Swedish fashion company is best know for its raw denim and understated silhouettes.

Company Snapshot

Company Snapshot

Acne Studios is part of the creative collective Acne (Ambition to Create Novel Expression) which was founded in Stockholm, Sweden, in 1996, by Jonny Johansson.

Johansson wanted to create an all-including lifestyle brand. Acne is a group of companies consisting of Acne Advertising (advertising), Acne Art Department (design), Acne Digital (web), Acne Film (TV, advertising, film) and the own brand Acne (fashion), Acne Paper (magazine) and Acne JR (toys).

In 1997 Johansson created one hundred pairs of jeans in raw denim with red stitching and gave them away to friends and family in Stockholm. This became the foundation of the clothing branch of Acne, now known as Acne Studios. Since then Acne Studios has grown rapidly. They design, market, and distribute fashion apparel and jeans worldwide.

Acne Studios plan and design collections for both men and women. Acne Studios main collection focuses on four seasons each year – resort, spring, pre-fall and fall. They also have a men's collection which is only focused on two seasons – spring and fall.

Source: Wikipedia

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