Alan Fang

Alan Fang

As founder of China’s biggest multi-brand fashion retailer, he has deep consumer insight and launched the trade show Novomania.

China Executives

Biography

Alan Fang, chief executive officer of Novo Holdings, launched Novo Concepts, China's biggest multi-brand fashion retailer, in 2003. He followed in 2010 with Novomania, an independent fashion and accessories trade fair.

Fang's decision to open multi-brand stores — 30 new locations in 2013 alone — is, by his own admission, contradictory to current Chinese consumer behaviour, which he believes is still "not that sophisticated. They don’t ask themselves ‘why am I wearing this that way.'"

Fang’s other venture, Novomania, is the largest independent fashion trade fair in China. Fang’s conviction that “multi-brand stores will become the solution for niche and independent brands entering China,” led him to provide an arena to enter the market, as well as the stores in which to sell the merchandise.

Career

  • Novo Holdings
    Novo Holdings

    Chairman 1997 - Present, Shanghai, China

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