Alexandra Shulman

Alexandra Shulman

Editor-in-Chief, British Vogue

The relatable editor has helmed her magazine for 20 years and criticised the industry’s hand in creating negative image issues and eating disorders.

United Kingdom Media 2013 BoF 500 2013 2014 BoF 500 2014

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The relatable editor has helmed her magazine for 20 years and criticised the industry’s hand in creating negative image issues and eating disorders.

Alexandra Shulman's live mosaic

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Biography

British Vogue’s Alexandra Shulman has led a quiet revolution from above.

Shulman’s editorship has seen monthly readership of the magazine rise above a million. Notabley, she has introduced of collector’s issues, including the December 1999 ‘millennium issue’, which cast readers as cover models with a reflective cover, and the ‘gold issue,’ depicting Kate Moss in silhouette.

Shulman’s astute appreciation of commercial matters and understanding of what readers want to buy is matched by her awareness of what it is that brings readers back to the magazine time and again. Shulman thinks of herself more “as a journalist than a fashion editor because that's what I've spent most of my time being," an attitude that has led to her nurturing Vogue’s features, as much as its fashion pages, to great acclaim.

Shulman has used the platform her title affords her to raise important issues within the fashion industry. She has spoken publicly on fashion’s size debate, stating that “anorexia is a huge problem”, and writing an open letter to fashion houses in 2009, she criticised sample sizes so “miniscule” that the models who fit in them had “jutting bones.” Shulman’s British Vogue has never published a feature on dieting.

Career

  • Vogue Magazine
    Vogue Magazine

    Editor-in-Chief, British Vogue 1992 - Present, London, United Kingdom

  • GQ Magazine
    GQ Magazine

    1990 - 1992, London, United Kingdom

  • The Sunday Telegraph
    The Sunday Telegraph

    London, United Kingdom

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