Alice Ferraz Stephon Joseph: Garmendia Press

Alice Ferraz

Founder, Ferraz Moda PR

The prolific publicist, blogger and founder of F*hits has helped to develop the luxury market in her native Brazil while championing local designers.

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Brazil Catalysts

The prolific publicist, blogger and founder of F*hits has helped to develop the luxury market in her native Brazil while championing local designers.

Biography

A fashion PR, avid blogger, founder of F*hits and champion of the Brazilian luxury market, Alice Ferraz is one of the country's most formidable fashion connectors.

Since founding her own PR agency in 1996, she has served clients spanning the apparel and beauty industries, including Moda Operandi, Caudalié, Marc Jacobs, and Issa. Ferraz expanded her company in 2010 to include advertising, and then launched Brazil’s first network of bloggers, called F*hits.

“I really like real fashion coming from blogs. It creates an authentic desire. A woman my age, for example, can look at my blog for inspiration and have immediate access to the clothes I am wearing,” she told BoF.

F*hits hosts 25 Brazilian fashion bloggers, hand-picked by Ferraz and ranging in age from 18 to 50, and garners around 5 million unique visitors per month. 

Career

  • Ferraz Moda PR
    Ferraz Moda PR

    Founder São Paulo, Brazil

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