Alla Verber Hugo Lee at shootingthestyle.com

Alla Verber

Vice President, TsUM (Mercury)

The discerning VP of Russia’s biggest luxury goods group was responsible for introducing high-end brands to her native country.

Russia Retailers 2013 BoF 500 2013 2014 BoF 500 2014

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The discerning VP of Russia’s biggest luxury goods group was responsible for introducing high-end brands to her native country.

Alla Verber's live mosaic

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Biography

Sometimes called the most powerful woman in Russian fashion, Alla Verber is founder of TsUM and a vice president of Mercury, Russia’s largest luxury goods group. Verber is responsible for introducing multiple luxury brands to the country, including Chanel, Prada and Gucci.

Verber’s parents emigrated to Canada from the USSR in 1976; however, authorities would not allow Verber to accompany them, which led her to spend a year in Rome. Verber’s time in the eternal city inspired her to embark on a career in fashion. When reunited with her parents in Montréal, and following her graduation and marriage, Verber opened her boutique, Katia of Italy.

In 1991 Verber, who had returned to Russia to assist in the development of the Trading House Moscow, was “standing in the centre of Moscow and I said to myself ‘it would be wonderful if I could build a fashion world, a store where everybody could go inside and be able to buy whatever they want without travelling.'”

With the backing of Mercury, Verber developed TsUM into Russia’s premier department store; it now reports revenue in excess of $1 billion, and is one of many properties in Mercury Distribution’s portfolio of stores and outlets.

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