Armand Hadida launched L’Eclaireur in 1980 in Paris. The tiny boutique, measuring only 28 square metres, would live up to its name, which means ‘guide’ or ‘scout’ in French, by becoming an international destination for those seeking emerging designers.
In 1990 the store moved to larger premises in le Marais in Paris, where L’Eclaireur would pioneer the retail concept of mixing interior design, furniture, and fashion, and continue to stock fashion’s emerging iconoclasts including Comme des Garçons, Dries van Noten, Vivienne Westwood, Costume National, Missoni, Alexander McQueen, and Ann Demeulemeester.
A menswear store was launched in 2000, and four further Paris locations followed. One is at 10 Rue Hérold, housed in a renovated 19th century residence, and features cult designers including Koi, Gianni Barbato, Paul Harnden and Project Alabama.
Hadida has said, “L’Eclaireur, as the name would suggest, is in all simplicity the desire to stand out from the crowd, to discover new designers and to avoid taking the easy way out. What I have always wanted, and what I still want, is to put across a message while unveiling a certain type of fashion, even if this is sometimes an arduous task."