The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Here's Why Andreessen Horowitz Placed a Big Bet on Ringly" (Venture Beat)
"Without really thinking about it, Ringly founder Christina Mercando started a company that might represent the future of wearable technology."
"Retailers Must Reinvent Their Stores, Says Report" (The Business of Fashion)
"Retailers and brands must reinvent their physical stores to better suit the behaviours and expectations of today's hyper-connected consumers, says a report published by PSFK."
"Health and Beauty Marketplace Wahanda Acquires App Agency to Hit Mobile" (TechCrunch)
"Wahanda, the Health and beauty marketplace — which has grown to be Europe's largest to date — has acquired Lithuanian-based Lemon Labs for an amount understood to be in the seven figures."
"How Paper Magazine's Web Engineers Scaled their Back-End for Kim Kardashian" (Medium)
"There was one part of the Internet that Paper didn't want to break: The part that was serving up millions of copies of Kardashian's nudes over the web."
"A Startup That Pairs Stylists With People Who Are Too Busy To Shop Has Raised $6 Million" (Business Insider)
"In January 2013, Han and Mak founded Keaton Row, an online platform that pairs women who are too busy to shop with stylists who can pick out clothes for them."
"High-End Malls Get Boost From High-Tech Stores" (The Wall Street Journal)
"At a time when some big department stores are struggling and Internet shopping is on the rise, the mall industry is doing surprisingly well."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.