The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"EBay Reports Sale of Enterprise Unit as Earnings Beat Estimates" (The New York Times)
"EBay is sailing into the split of its two businesses — PayPal payments and its online marketplace — with a reassuring show of strength as its second-quarter financial performance surpassed Wall Street forecasts."
"Amazon's Prime Day Draws Big Virtual Crowd, Frustrates Some Shoppers" (Reuters)
"Merchants participating in Amazon.com's inaugural 'Prime Day' sale saw an 80 percent rise in US sales from a year earlier, although the event also drew ire from some shoppers."
"Rakuten Buys Virtual Fitting Room Startup Fits.Me in a Fashion Commerce Play" (TechCrunch)
"Rakuten — Japan's answer to Amazon with e-commerce investments that stretch from digital media and e-commerce marketplaces through to social media and even transport apps — is making another acquisition to expand its holdings in the area of fashion."
"In the Middle East, Gender Roles Are Messing with E-Commerce Shipping" (Quartz)
"Fetchr, a Dubai-based app startup, seeks to remedy these obstacles unique to 'last-mile logistics' in places like Saudi Arabia."
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"Birchbox's Monthly Deliveries Will Give Virtual Reality a Fascinating Test Run" (Adweek)
"It's the first time the e-tailer has experimented with virtual reality, and its monthly mailings could be a boon to the technology if the brand is able to consistently crank out new content."
"It Is Simply Too Early to Call the Apple Watch a Flop" (Quartz)
"Will the Apple Watch become Apple's next big growth driver? Or will it endure as a disappointing 'hobby' project? While tempting to make a call now, it is simply too soon."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.