The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"For Bonobos, a Good Fit in Stores as Well as Online" (The New York Times)
"Bonobos, the e-commerce business best known for its well-fitted men's pants, was never supposed to have brick-and-mortar shops. Then, all of a sudden, they opened a few and money came pouring in. In the company's most recent investment round, it has raised $55 million, [founder Andy Dunn] said."
"Why is Japanese E-Commerce Firm Rakuten Going Global With a New $100M Fund?" (The Next Web)
"Rakuten Ventures, the VC fund belonging to Japan's top e-commerce company, is going global after it announced a new $100 million fund. The fund is Rakuten Ventures' second, it is the follow-up to an initial $10 million fund focused solely on Asia."
"Shopping App Wish Lands $50 Million Financing Round" (The Wall Street Journal)
"Wish, a fast-growing mobile-shopping app, raised $50 million from venture-capital investors who believe there is still room for upstarts in an industry dominated by Amazon.com, eBay and Groupon. The funding came from new investor Founders Fund and existing investors Formation 8, GGV Capital and Yahoo co-founder Jerry Yang, among others, and gives the San Francisco startup a valuation of roughly $400 million…"
"Mixed Predictions About Wearables Like Smartwatches and Google Glass" (The New York Times)
"After Google introduced Android Wear, a special version of Android tailored for wristwatches embedded with miniature computers, or smartwatches, several prominent research firms made predictions about where the devices were headed. The projections were all over the map."
"72Lux Launches Shoppable, Giving Users a Universal Wish List With Multiple Retailers" (TechCrunch)
"72Lux today announced the launch of Shoppable, a new website and e-commerce platform that allows consumers to manage their shopping wish lists over a variety of retailers and publishers in one place."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.