The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Brooklyn's Wearable Revolution" (The New York Times)
"Thanks to an unexpected collision of circumstances, New York, especially Brooklyn, has become the natural home of the greater wearables movement"
"Vogue and Apple: A Love Story" (Racked)
"The two have united this year to produce the annual spring Costume Institute exhibit and its corresponding over-the-top event, the red carpet blowout known as the Met Gala."
"Asos and Telefónica's Wayra Launch Fashion Tech Accelerator" (TechCrunch)
"Asos is getting into to the startup accelerator business with a new fashion tech program being run in partnership with (and by) Telefónica's Wayra."
"Is Flipkart Turning Into the Perfect Example of What a Tech Startup Must Not Do?" (Quartz)
"Flipkart, the Indian e-commerce major founded in 2007 by the two friends, is going through what may be its roughest patch yet."
"Rocket Internet Shares Fall Again on Valuation Concerns" (Reuters)
"Rocket Internet took another tumble on Thursday as concerns grew over the worth of its portfolio after a cut in the valuation of its online clothing sites operating in emerging markets."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.