The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Online Bubbles Swelling In World Of Fashion" (Forbes)
"In the world of fashion, where for the most part, there are already too many retailers and brands chasing after consumers who don't need more "stuff," we're seeing new digital bubbles form, that are being valued beyond credulity."
"Can Neuroscience Unlock the Luxury Mind?" (The Business of Fashion)
"For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help?"
"Jony Ive Explains Why Apple Is Entering the Luxury Market" (Bloomberg)
"Jonathan Ive spoke about the Apple Watch at the Condé Nast International Luxury Conference, explaining that the company developed its own gold alloy for the high-end version of its smartwatch."
"Something Old (Bridal Wear) Meets the New (3-D Printing)" (The New York Times)
"A number of designers and companies are experimenting with clothing and accessories created on 3-D printers, which can be programmed to combine layers upon layers of material into a one-of-a-kind object or garment."
"Online Fashion Marketplace Poshmark Raises $25 Million Funding Round" (Bloomberg)
"The fashion marketplace announced on Tuesday that it has raised $25 million in venture funding, bringing its total funding to $47.2 million."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.