The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Facebook Pushes Shopping Features in Move to E-Commerce" (Reuters)
"Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app."
"The 2016 Met Gala Theme Is Announced! Fashion in an Age of Technology" (Vogue)
"On Tuesday, the Metropolitan Museum of Art announced the new theme for next year's Costume institute exhibition: 'Manus x Machina: Fashion in an Age of Technology.'"
"NEA Backs On-Demand Beauty Business Glamsquad In $15 Million Series B" (TechCrunch)
"New York-based Glamsquad, a startup in the "Uber for X" category of on-demand businesses, has just raised another $15 million for its mobile beauty service."
"Amazon's Foray Into Handmade Goods Takes Direct Aim at Etsy" (Bloomberg)
"Amazon.com Inc. added homemade jewellery, home decor and other tchotchkes made by artisans to its Web store, encroaching into a market where Etsy Inc. and EBay Inc. have taken the lead against the online retailer."
"We Have Not Yet Reached Peak Wearable" (Re/Code)
"It's hard to look at the current crop of wearable technology and not feel at least a little disappointed. But wearable tech, in my opinion, is still one of the most exciting areas of tech."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.