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Bits & Bytes | E-Commerce Race, Instagram Tops 400M Users, Viral Vogue

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Instagram | Source: Shutterstock
By
  • Kate Abnett

"Who's Winning the Fashion E-Commerce Race?" (The Business of Fashion)
"Fashion e-commerce is heating up. In a race between luxury incumbents, 'pure play' e-tailers and a slew of upstarts with new business models, who will come out ahead?"

"Vogue Goes Viral" (The Financial Times)
"Once merely the digital manifestation of the world's foremost fashion magazine, Vogue.com is today a vast adjunct of the print edition it represents."

"Instagram Now Tops 400 Million Users And 40 Billion Photos" (Wired)
"The social network just said it now has 400 million people posting carefully plated food and pristine landscapes to its service every month."

"On Instagram and Other Social Media, Redefining 'User Engagement'" (The New York Times)
"As the practice of promoting user-generated content has intensified, the intersection between brands trying to capitalize on social media activity and people's expectations of some privacy has grown far more murky."

"Charged Up: How Mophie Got Plugged Into the Fashion Industry" (Complex)
"The California-based portable battery company is working with everyone from Opening Ceremony to Supreme. Here's how those hot collabs came to be."

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