The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Who's Winning the Fashion E-Commerce Race?" (The Business of Fashion)
"Fashion e-commerce is heating up. In a race between luxury incumbents, 'pure play' e-tailers and a slew of upstarts with new business models, who will come out ahead?"
"Vogue Goes Viral" (The Financial Times)
"Once merely the digital manifestation of the world's foremost fashion magazine, Vogue.com is today a vast adjunct of the print edition it represents."
"Instagram Now Tops 400 Million Users And 40 Billion Photos" (Wired)
"The social network just said it now has 400 million people posting carefully plated food and pristine landscapes to its service every month."
"On Instagram and Other Social Media, Redefining 'User Engagement'" (The New York Times)
"As the practice of promoting user-generated content has intensified, the intersection between brands trying to capitalize on social media activity and people's expectations of some privacy has grown far more murky."
"Charged Up: How Mophie Got Plugged Into the Fashion Industry" (Complex)
"The California-based portable battery company is working with everyone from Opening Ceremony to Supreme. Here's how those hot collabs came to be."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.