The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Is Luxury E-Commerce Nearing Its Tipping Point?" (McKinsey & Company)
"Online sales of luxury goods could triple to €70 billion by 2025."
"Unpacking the Apple-Met Museum Fashion Collaboration" (The Wall Street Journal)
"Apple Inc. is helping the fashion industry deconstruct the tension between handmade and machine-made fashion, as it sponsors the Metropolitan Museum of Art's next big exhibit at its Costume Institute."
"Tommy Hilfiger Introduces Virtual Reality Headsets for Shoppers" (The New York Times)
"Tommy Hilfiger became the first major retailer to make virtual reality a fixture in its stores this week, offering its shoppers a virtual trip, via a Samsung GearVR headset, to the label's fall fashion show in New York this year."
"Rocket Internet: Waiting for Lift-Off" (The Financial Times)
"Investors worry that even the 'proven winners' of the German ecommerce group struggle for profitability."
"Start-Up Fashion Company Betabrand raises $15M" (VentureBeat)
"San Francisco-based fashion label Betabrand, the startup that brings to you the Dress Pant Yoga Pants, announced today that it has closed $15 million in funding from Morgan Stanley and Foundry Group."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.