The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Everyone Wants to Make Smart Rings — But No One Knows What For" (Wired)
"In a sense, smart rings are everything we want wearables to be. They're jewellery first and gadgets second."
"How Social Media Is Transforming the Fashion Industry" (BBC News)
"Companies with higher levels of engagement on Instagram are tending to grow their online sales faster than their less clued-up rivals, turning the traditional fashion hierarchy on its head."
"L'Oréal's Latest Beauty Secret: It's Acting Like a Tech Company" (Fast Company)
"A sticker that measures UV exposure and connects with your smartphone to notify you to put on sunscreen is a winning pitch. And it represents a far larger opportunity — the merging of the $115 billion global skin-care market with the $223 billion consumer electronics industry."
"Will Fashion Site Polyvore's Millions of Female Users Embrace Menswear?" (Fortune)
"Menswear is Polyvore's fourth category, along with women's fashion, beauty, and home décor, and the first it's added since Yahoo acquired the site last year for $230 million."
"As Its Market Grows, Nigerian E-Commerce Startup Africa Internet Group Raises $83 Million" (TechCrunch)
"Africa Internet Group — which owns online retailer Jumia and 9 other e-ventures — will receive €75 million ($83 million) from Europe's AXA Insurance in exchange for 8 percent equity stake."
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
Global Livestream – Friday, March 22, 2024
They’re influencing what consumers see, like, buy and wear, and not always for the best.