The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Tag Heuer Launches Smartwatch Co-Developed with Google and Intel" (Reuters)
"LVMH's Tag Heuer has become the first Swiss watchmaker to offer a "smartwatch" to customers, as it seeks to tap a growing market for wearable devices amid flagging sales of traditional watches."
"As Luxury Brands Embrace Data, Will They Use It Like a Butler or a Stalker?" (Adweek)
"Luxury brands that manage to collect and capitalize on this wealth of data to offer white-glove, data-based, impeccable service without scaring off their fickle customers will come out as winners."
"How Revolve Became the Biggest, Trendiest, Most Profitable E-commerce Startup You've Never Heard Of" (Fortune)
"Revolve is a Los Angeles clothing company on track to sell $400 million worth of dresses, hats, and other trendy young women's apparel this year. That's a multiple of what e-commerce peer Nasty Gal pulls in, and more than British luxury site Farfetch, which investors recently valued at $1 billion."
"With a Mobile Website Like an App, Flipkart Takes a Swipe at Apple" (The New York Times)
"India's e-commerce start-up Flipkart has worked with Google to make a new mobile website that could eliminate the need for apps, in a move that takes a swipe at Apple's grip on the mobile experience."
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"Yoox Net-a-Porter Raises Savings Estimate Amid Merger Benefits" (Bloomberg)
"Yoox Net-a-Porter SpA raised its estimate for annual cost savings as it reported its first quarterly earnings since the merger that created the company."
"Elle Uses Beacon Technology to Drive 500,000 Retail Store Visits" (Digiday)
"Many publishers add product links to articles to try to get readers to buy online. With a new shopping gambit, Elle magazine is driving consumers into actual physical stores."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.