The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Yahoo Said to Pay $230 Million for Shopping Site Polyvore" (Bloomberg)
"Yahoo! Inc. is paying about $230 million for shopping service Polyvore Inc. as the Internet portal seeks new ways to draw in users and advertisers."
"Instagram Is Opening the Advertising Floodgates" (Mashable)
As of Tuesday, the photo-sharing app is switching on an API that lets advertisers use third-party platforms like Brand Networks and Salesforce to schedule their own campaigns for the first time.
"Fitbit Tumbles Despite Vaulting Results" (The Financial Times)
"The device maker more than tripled second-quarter sales to $400m, well above analyst forecasts of about $319m."
"India's Snapdeal Said to Draw $500 Million From Alibaba" (Bloomberg)
"Indian e-commerce company Snapdeal.com is raising about $500 million from investors led by Alibaba Group Holding Ltd., according to people familiar with the matter."
"Vaniday, Rocket Internet's Beauty And Wellness Marketplace, Scores €15M Backing" (TechCrunch)
"Vaniday, the online marketplace for beauty and wellness professionals co-founded by e-commerce behemoth and 'startup builder' Rocket Internet, has bagged its first major round of funding."
"Reviewing Olio, the Latest Entrant in the Smartwatch Sweepstakes" (The New York Times)
"It is compatible with both iOS and Android platforms. It has a sort of pleasing giantness that is fashiony, as opposed to gadgety. And it doesn't do everything, but most of what it does seems useful."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
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