The making of the CALGARY by Bill Amberg for BoF | Source: Crane.tv
LONDON, United Kingdom – At the beginning of New York Fashion Week, BoF unveiled the Calgary bag and crowdsourcing experiment with Bill Amberg.
Thanks to our friends in the blogosphere (that's you Steve Salter at Style Salvage, Tina Craig of The Bag Snob, Phil Oh from Streetpeeper, Nik Thakkar at Karl is My Unkle, mysterious but supercool blog 00o00, Samia Grand-Pierre at High Snobette, Alisa Gould Simon at Mashable, Bryanboy and Jessica Michault) and in the mainstream media (Thank you to the IHT/New York Times, The Calgary Herald, Post Media News, Flare, Fashion Magazine and Global National News all across Canada), the response to our crowdsourcing survey has been tremendous, with over 500 responses to our questions so far.
Best of all, the limited edition series of Calgary bags have been selling at a steady clip, much to the delight of everyone at BoF and Bill Amberg! In a few days, we will close our crowdsourcing survey, compile the results and come back and share what we have learned, not just about the bag, but also about crowdsourcing in general.
To have your say and for your chance to win a Calgary bag, you still have a few days to participate in the survey and let us know what you think. You can also read the full background on the Calgary bag here.
Thanks to Crane.tv for working with us to produce this behind-the-scenes video on the making of the CALGARY bag