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US retailers track the nation, Hermès’ Shang Xia, Mobile commerce trends, Twitter fails to click, Japan-India exchange

Banana Republic's "Mad About" Window | Source: Shop it to me
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  • BoF Team

Fashion Nation: What Retailers Know About Us (WSJ)
"By tracking customers' spending habits, retailers get a bird's-eye view of tastes as they ebb and flow. Online retailers, in particular, see every click we make. They know which brands we've peeked at, how long we pondered, and what we actually purchased."

5 Things We Know About Hèrmes' New China Brand, Shang Xia (Jing Daily)
"Everything from the design to the materials, manufacture, marketing and management will be local... It is a Chinese brand, developed in China with the Chinese team, based on Chinese craftsmanship and broadly made in China."

Top 5 Mobile Commerce Trends for 2010 (Mashable)
"Mobile commerce, or m-commerce, is simply the ability to conduct business transactions through a mobile device. With smartphone sales rising 49% in the first quarter of 2010, never before has it been so easy to shop, anywhere, anytime from the palm of your hand."

Twitter Fails to Click with Brand Marketers (Brand Channel)
"Twitter, which feels like it's been around for eons but is only four years old, boasts more than 100 million registered users and 65 million tweets daily... despite its growth and all the buzz, it's not yet clicking with brand marketers."

Japanese Designers Head to India (WWD)
"Earlier this month, the designers behind three Tokyo-based labels- Matohu, Somarta and Motonari Ono- traveled to the country on a research trip. The five designers will be returning to India for the inaugural edition of India International Jewellery Week."

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