The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with all the answers at the end of the quiz. Good luck!
Question 1:
[ Who saidOpens in new window ]
, “Fashion is so strange, so you can show it”?
a. David Armstrong
b. Mario Testino
c. Loïc Prigent
d. Stefano Pilati
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Answer 1: Choice (c) is correct. "Fashion is so strange, so you can show it," said Loïc Prigent. "I love the strangeness of fashion and how you can translate it in documentaries."
Question 2: Which of the following companies are B Corporations?
a. Patagonia
b. Warby Parker
c. Etsy
d. All of the above
Answer 2: Choice (d) is correct. All three companies are B Corporations, a designation which requires directors to consider not only shareholders, but also a broader set of stakeholders — society or the environment, for example — when making decisions.
Question 3: All of the following are true of Zegna's new film A Rose Reborn EXCEPT?
a. It will appear in next year's Toronto International Film Festival.
b. It was created to reaffirm Zegna's position in the Chinese market
c. It garnered only 2 million views on YouTube.
d. It incorporates Zegna's Creative Director Stefano Pilati's ground-breaking 'Broken' suit into the film narrative
Answer 3: Choice (c) is correct. According to Stefano Pilati, over 10 million people have already watched A Rose Reborn online.
Question 4: _____ is the new BRIC.
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a. MINT
b. PIGS
c. North America
d. ASEAN
Answer 4: Choice (a) is correct. Mexico is part of what is arguably the most exciting group of emerging market economies since the arrival of the BRIC country cluster (Brazil, Russia, India, China) a decade ago. Dubbed the 'MINT' (Mexico, Indonesia, Nigeria and Turkey), these four economies are being watched closely by leading analysts and investors for their favourable future demographics, critical market mass and juicy wealth indicators.
Question 5: Which designer was advised to never design anything that she wouldn't wear herself?
a. Tory Burch
b. Isabel Marant
c. Sonia Rykiel
d. Diane von Furstenberg
Answer 5: Choice (b) is correct. When Isabel Marant was studying fashion design at Studio Berçot, the school's director, Marie Rucki, gave her an invaluable nugget of wisdom. "She told me to never design anything that I wouldn't wear myself. That influenced my work from the start and gave me a realistic approach that continues to inform what I do," the designer told BoF.
Question 6: Who said, "Numbers, of course, matter but you only hit them if you've got the right people doing the right things"?
a. Demetra Pinsent of Charlotte Tilbury Beauty
b. Suki Larson of Mario Testino+
c. Erin Mullaney of Avenue 32
d. Andy Dunn of Bonobos
Answer 6: Choice (a) is correct. "Numbers, of course, matter but you only hit them if you've got the right people doing the right things!" For management consultants aiming to follow in her footsteps, Demetra Pinsent, CEO of Charlotte Tilbury Beauty advises: "Be prepared to be turned down by those who are wary of your lack of operational experience. Be prepared to move laterally or even 'take a step back' in order to cut your teeth on something tangible."
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Question 7: For whom was David Armstrong's first fashion assignment?
a. Burberry
b. Hedi Slimane
c. Bottega Veneta
d. Calvin Klein
Answer 7: Choice (b) is correct. Photographer David Armstrong's first fashion assignments were for Hedi Slimane, who invited him to shoot backstage at his shows for Dior Homme.
Question 8: Which fashion brands recently opened multiple stores in Mexico?
a. Missoni and Prada
b. Prada and Dolce & Gabbana
c. Chanel and Missoni
d. Loewe and Dolce & Gabbana
Answer 8: Choice (b) is correct. Dolce & Gabbana's recent roll-out of three stores in a year was outdone by this month's opening of two Prada boutiques within a mere week, one in the nation's capital and another in Cancún.
Question 9: What propelled Isabel Marant's early success?
a. Editorial coverage
b. American wholesale accounts
c. Japanese retailers
d. Her diffusion line
Answer 9: Choice (c) is correct. What really propelled Marant's label early on was the Japanese market. "We were lucky; we had Japanese retailers. That was massive and helped my brand a lot. They placed huge orders."
"The only way we were able to handle the demand is because the clients were paying in advance," Isabel Marant recalls, explaining how she was able to get around the cash flow issues that often plague young designers. "I asked them to pay me before delivery, as soon as the order was confirmed, which allowed me to invest into the buying of the fabrics, etcetera."
Question 10: Which college did David Armstrong attend?
a. Central Saint Martins in London
b. Parsons School of Design in New York City
c. School of the Museum of Fine Arts in Boston
d. Fashion Institute of Technology in New York City
Answer 10: Choice (c) is correct. David Armstrong attended the School of the Museum of Fine Arts in Boston in the late 1970s.
Answer Key: 1. (c) 2. (d) 3. (c) 4. (a) 5. (b) 6. (a) 7. (b) 8. (b) 9. (c) 10. (c)
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
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