Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Pop Quiz | This Week's Answers

Answers to our Pop Quiz, which covers Victoria Beckham, Hermès, J.Crew, and more.
Source: Shutterstock
By
  • Devi Vallabhaneni

Answer 1Opens in new window ]

Choice (b) is the answer. Pierre-Alexis Dumas, the artistic director of Hermès, recently said, "A company that makes only money is quite poor, that's for sure," summarising the company's ethos. 

Answer 2Opens in new window ]

Choice (d) is the answer. An early entrant into China and Africa, Ermenegildo Zegna has over 550 monobrand stores and revenue that stands in the billions, making it the largest menswear brand in the world.

Answer 3Opens in new window ]

Choice (c) is correct. A big part of what makes J.Crew the most compelling American retail — and dare we say it, fashion — success story of the past 10 years is Drexler’s uncanny ability to pick up on market trends and patterns incredibly quickly, consult data to back up his observations, then bring those trends to the masses.

Answer 4Opens in new window ]

Choice (a) is correct. Zach Duane, Victoria Beckham's CEO, recently said, "I think you can only do so much as a purely wholesale brand. Victoria's got a clear vision for her label. She's got the vision for the experience in the shop so we've got to do that. And next to opening our own store, we're working on opening personalised spaces in some of our department stores."

ADVERTISEMENT

Answer 5Opens in new window ]

Choice (c) is correct. According to Pierre-Alexis Dumas, the artistic director for Hermès, the brand’s window displays are a portal into the culture of Hermès. “I would say that the way we communicate at Hermès today can find its root in the art we developed of making our windows,” he says. “The only purpose of Hermès’ windows [has been] to please people.”

Answer 6Opens in new window ]

Choice (b) is correct.  "We've never had to take any outside investment, thank god." Nor has Rick Owens ever outsourced production or in-sourced a single design. His is not an atelier system where a team of young designers submits ideas for a boss' approval. Instead, he designs every piece from every line bearing his name. "I'm greedy," he says, meaning he wants all of that, the fun stuff, for himself. "Really, I wouldn't know how to do it any other way."

Answer 7Opens in new window ]

Choice (d) is correct. London department store Harrods and Prada are set to unveil a month-long exhibition and pop-up shop celebrating the world of designer Miuccia Prada and the recurring and intertwined obsessions of the house that she has built — from fashion and film to art, architecture and sport — alongside pieces from the company's rich product archive sure to attract devotees of the brand. One of the biggest tourist destinations in London (itself one of the most-visited cities in the world), Harrods has staged similarly impressive and immersive brand pop-ups in the past with some of fashion's biggest houses, including Chanel and, most recently, Dior. Gucci has not yet had a pop-up at Harrods.

Answer 8Opens in new window ]

Choice (d) is correct. Michael Kors ran Instagram's first ad back in November 2013, earning the brand 218,000 'Likes' (a 370 percent increase over the average of the company's previous five posts) and over 33,000 new followers (16 times more than usual) within the first 18 hours, according to Instagram marketing analytics platform Nitrogram.

Answer 9Opens in new window ]

Choice (d) is correct. All of the statements are in fact true.

Answer 10Opens in new window ]

Choice (a) is correct. Tomas Maier recently said, "You don't have to put a signature on a painting to know if that is a Manet, because you can just recognise a Manet by the color sense, a Rembrandt because of the light, La Tour because of the candlelight on the face. You don't need to look at names. Why do we like architecture and why do we like certain architects? Because we can drive by a building among thousands of buildings and we can say, 'This is a Richard Meier,' or whoever. I like to design products that don't need to have names on the buttons. If you have a little bit of culture and you have a little bit of sensibility and understanding, you know what it is."

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections