The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — More than 100 independent clothing boutiques from New York to Stockholm are teaming up to offer click-and-collect services for the first time.
Farfetch.com, an Internet portal through which in excess of 300 luxury fashion shops sell online, is today introducing a service that allows shoppers to place an order for apparel and accessories with one of its retailers and collect it from another potentially thousands of miles away. The effort is the latest example of what consultant Bain & Co. has coined "digical," or the fusion of digital and physical distribution.
“The consumer is pushing everyone to be more agile and come up with more convenient ways to shop,” Stephanie Horton, chief marketing officer of London-based Farfetch, said in an interview. The service “is a function of how people live and work these days.”
Burberry Group Plc, the London-based maker of $1,600 trench coats, was the first luxury company to introduce a click-and- collect service in 2012. Farfetch gives shoppers access to apparel and accessories from in excess of 2,500 brands in more than 300 stores in 26 countries.
By Andrew Roberts; editors: Celeste Perri, Paul Jarvis, Thomas Mulier.
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.