The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SAN FRANCISCO, United States — Twitter Inc. Chief Executive Officer Dick Costolo said the online service for 140-character messages is increasingly being used to track personal health with wearable computing gadgets such as Nike Inc.'s fitness devices.
“People are readily tweeting things out from wearable devices” Costolo said today at the National Venture Capital Association’s annual conference in San Francisco. “There’s a huge opportunity in the health-care space.”
Twitter is expanding into smartphones and other wireless products, seeking to boost the number of users and advertisers. In addition to transmitting exercise data via Twitter posts, Costolo sees other applications in health care, such as scales that can automatically post a user’s weight to a website.
Engineers at the social website are also looking at ways to adapt the service for use with Google Inc.’s Glass, the wearable mobile-computing device resembling spectacles, John Doerr, general partner at Kleiner Perkins Caufield & Byers, a Twitter investor, said last month.
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San Francisco-based Twitter, founded in 2006, has nearly 2,000 employees, Costolo said.
By: Douglas MacMillan; Editors: Reed Stevenson, Ben Livesey
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.