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BoF Recommends: Look, Stimuli and Issue One

By
  • Imran Amed

We spend a lot of time here on the BoF discussing the impact of new media on the fashion industry. In fact, yesterday we weighed in on the issue over at JC Report in a full-length article about some of the new online media sites and communities that are popping up. But that doesn't mean we don't like flipping through a good old-fashioned magazine from time to time, as long as it brings a fresh perspective and the images and editorial are strong. Three new magazines recently landed in our mailbox and we thought we'd share them with you.

The first issue of

New York Look magazineOpens in new window ]

gives a behind-the-scenes look into the S/S collections and all of the planning and mayhem that go into those 15 minutes of fame for a brand. Actually, it might not be quite 15 minutes. NYL provides a play-by-play of the seasons hottest shows with statistics like the number of models to the names of celebrities in attendance. Our quantitative nerdy side was immediately drawn to the lengths of shows. The longest was

Narciso Rodriguez

at 45 minutes; the shortest was a tight 8 minutes for Chloé. Apart from fun useless statistics, the magazine also has stunning photography and a tongue-in-cheek piece on

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Anna Wintour's love for Roger FedererOpens in new window ]

, as we witnessed at

Oscar de la Renta's show in SeptemberOpens in new window ]

.

Stimuli MagazineOpens in new window ]

is edited by Dominic Sio and features young designers  like Christian Wijnants and Kaviar Gauche in its inaugural issue. There is also an interview with our friend Robb Young, who has just published another interesting article in the IHT on the

emerging fashion design scene in RussiaOpens in new window ]

. It's great for up-and-comers to get serious media treatment.

Lastly,

Issue OneOpens in new window ]

is actually now on issue number three. Issue One provides an opportunity for advertisers to have an 8 panel advertisement which is bound to catch a reader's attention. This time, it is taken up by DSquared2. Apart from this, Editor-in-Chief Paulus curates an avant-garde look at the fashion scene, delivers some seriously sleek styling, scores an interview with the recently deceased Gianfranco Ferre (yes,

before

he died, this magazine is not

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that

fashion forward to interview someone after they have died), and provides a look into Boudicca's business, all in one issue.

Images courtesy of Look, Stimuli and Issue One.

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