In fashion's latest revolving designer door saga (we've already seen this play out at Vionnet, Ungaro, Nina Ricci, etc.), Chloé has removed Paulo Melim Andersson as Creative Director. Andersson stepped into the role after Phoebe Philo left the Parisian fashion house two years ago. He has been replaced by Hannah MacGibbon who previously worked under Philo.
Melim Andersson's ouster should come as no surprise to fashion industry insiders, many of whom have been whispering about significant drops in retail sales and wholesale orders ever since Andersson unveiled his first Chloé collection, which was a dramatic departure from the floaty feminine styles that propelled the brand back onto the fashion radar.
Are we going back to the girly Chloé girl then? Maybe, but then again, the girly thing is quickly becoming passé as designers move towards a more long, silhouette, often influenced by masculine tailoring. Now where will the brand go?