The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
STOCKHOLM, Sweden — Sweden's Hennes & Mauritz said on Wednesday its next designer collaboration would be with French upmarket fashion house Kenzo, which would create women's and men's collections as well as accessories for the budget apparel giant.
H&M, the world's second-biggest fashion retailer after Zara owner Inditex said in a statement it would launch Kenzo's H&M collections in around 250 stores worldwide and online in November.
Kenzo's apparel is known for its vivid colours and prints.
H&M has collaborated regularly with upmarket fashion houses and celebrities for more than a decade as a part of its marketing strategy, with partners ranging from designers Karl Lagerfeld to Alexander Wang to football star David Beckham.
As opposed to H&M, Spain's Inditex spends little on advertising campaigns and does not do designer collaborations.
By Anna Ringstrom; editor: Alistair Scrutton.
The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.
By investing in an elevated product and shopping experience, Spanish retailers Inditex and Mango are seeing tremendous growth despite fierce competition from the likes of Temu and a cash-strapped consumer.
The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.
The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.