The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SAN FRANCISCO, United States — Twitter users soon will be able to shop with a new "Buy Now" button from the e-commerce company Shopify.
Shopify says it is starting a partnership with Twitter that will allow U.S.-based businesses to sell products directly on the social media website. Any product tweeted from a merchant's store will include the buy button that allows customers to make a purchase within their Twitter timeline.
Canada-based Shopify has introduced similar buttons for Pinterest and Facebook.
Shopify Inc. works with merchants who want to offer their own online checkout services, providing a platform for small- and mid-size businesses that sell products online. Clients can use Shopify's software to handle sales made through mobile phones, the Web, and other means.
The company held an initial public offering of stock in May.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.