The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
GENEVA, Switzerland — For decades, Swatch has helped you keep time. Soon, it'll keep your eyes shaded as well.
Swatch Group AG will introduce sunglasses under its namesake brand this year under a five-year alliance with Safilo Group SpA, the companies said in a statement Tuesday. The Swiss watchmaker will help the Italian company design collections that will be available in the spring.
The collaboration “harbors significant growth opportunities” for Safilo, Cedric Rossi, an analyst at Bryan Garnier, said in a note.
Swatch’s diversification comes as the Swiss watch industry struggles to sell more timepieces amid slowing economic growth in its biggest market, China. Low-end watch brands also have to contend with competition from the Apple Watch.
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Swatch is returning to the sunglasses category after a stint selling them in the 1990s. The new collection will be sold through Swatch stores, Safilo’s Solstice chain in the U.S., and distributors around the world.
By Thomas Mulier; editors: Matthew Boyle, Paul Jarvis.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.