The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
ZURICH, Switzerland — Swatch Group AG plans to start selling a timepiece that can make contactless payments in the U.S., Switzerland and Brazil early next year through an agreement with Visa Inc.
Switzerland’s largest watchmaker will start selling the device, called Swatch Bellamy, in those countries and gradually introduce it in other markets through the global partnership, which also includes Visa Europe Ltd., Swatch said in a statement Monday.
The timepiece functions similar to contactless bank cards, having a communication chip beneath the dial. Swatch said Oct. 14 it hadn't yet reached an accord to allow it to start selling the watch in Switzerland after it signed such agreements with China UnionPay Co. and Bank of Communications Co. for it to work in China.
Apple Inc.’s entry into the timepiece industry has spurred the Swiss watch industry to respond. While some high-end brands such as TAG Heuer have decided to make a luxury smartwatch, Swatch offers electronic features in its less-expensive brands. The company sells Swatch timepieces that can serve as ski passes and Tissot watches that can tell altitude and operate as compasses.
By Corinne Gretler; editors: Matthew Boyle, Thomas Mulier, Paul Jarvis.
In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.
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