The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
ZURICH, Switzerland — Swiss watch shops will be stocked with a whole new range of smartwatches in coming weeks as producers race Apple Inc. to get a lead in Switzerland, the home of brands such as Rolex and Patek Philippe.
Montblanc showcased an “e-Strap,” which can make a watch receive e-mails and control music playlists, at a press briefing Friday. The device, which is clipped into the band of a watch, will go on sale at the end of this month.
The Apple Watch enters Switzerland June 26, and Swiss watchmakers are scrambling to add electronic functions to their products. Elmar Mock, one of the inventors of the Swatch, said in March that the Californian company’s device may cause an “ice age” for the Swiss watch industry.
Frederique Constant’s smartwatch will reach stores in the U.S. and Switzerland next week. Mondaine’s first Helvetica Smart model will be available for pre-order online mid-July, while four other models will go on sale by October, according to Chief Executive Officer Andre Bernheim.
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Movado Group Inc. plans to introduce wearable technology in its namesake brand ahead of the Christmas gift-buying season, Chairman and Chief Executive Officer Efraim Grinberg told analysts on a May 27 conference call.
Swatch Group AG will start selling a namesake timepiece that can make mobile payments around July or August, while LVMH Moet Hennessy Louis Vuitton SE has said it will introduce a $1,400 TAG Heuer smartwatch later this year.
Montblanc's e-Strap accompanies the brand's TimeWalker watches and will also allow users to track physical activity. The brand is owned by Cie. Financiere Richemont SA, whose chairman, Johann Rupert, has said it will probably only introduce electronic functions into straps and not the case of a watch, so the timepiece doesn't become outdated. Richemont's IWC brand also plans an intelligent watchband device.
By Corinne Gretler; editor: Matthew Boyle.
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.