Birchbox

Both global players and local upstarts have failed to make the business model work in a market obsessed with product discovery, but a different kind of box is making waves.

Beauty and clothing subscription boxes saw a surge in new customers during Covid-19. Can they navigate the business model's high costs and low retention levels?

Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.

Birchbox is among the many direct-to-consumer brands that are going brick-and-mortar as well as online to increase shopping options.

"Viking Global has acquired a majority stake in the beauty startup after agreeing to invest around $15 million of new cash into the business."